Wednesday, August 26, 2020
My Struggle Since I was youthful, there have consistently been a battle between my folks and I. This circumstance started when my dad died when I was three years of age. I have lived with my mom and Step-father from that point forward. In spite of the fact that I love them both, we don't generally appear to agree on numerous issues. The reason for this is in part because of my wild nature. I like to remain out late and do things that whenever got could get me in a difficult situation. I am under the feeling that they disdain my relationship with my grandma. I like to remain regularly with my grandma as opposed to at home, which they don't comprehend. I have remained with my grandma consistently since my dad got wiped out with malignant growth, in 1982. After my dad died in 1983, I kept on visiting her. My mom and stepfather both regard my dad's mom a lot, and would do anything for her. Be that as it may, they neglect to perceive any reason why I need to invest such a great amount of energy with her. My grandma is a huge impact in my life. She has, and still does, to such an extent for me. Caretaker has consistently had a major heart for her family, however nobody is as close to her as myself. Since I was two years of age, my grandma and I have gone out what's more, done numerous things together. We have had numerous extraordinary recollections together which I will recall for an incredible remainder. We have gone out to eat, viewed numerous ball games togather, bone bowling, amd numerous different things. On the off chance that my folks could just acknowledge how unequivocally I feel about her and the time I go through with my her. I wish they could be somewhat more obliging of my sentiments and not put me in the position that they regularly do. The connection between my grandma what's more, I has been tried ordinarily. As I was getting more seasoned, my folks would attempt to discover things that would shield me from visiting her during the. They would discover things, for example, cutting the yard, washing vehicles, and doing house errands. These thing they realize I loathe doing, however they appeared to need them done in any case. However they wouldn't fret when I invest some energy with my grandma, they feel that I ought to invest more energy with them. My senior year in secondary school was the time that they truly were getting to me. Babysitter broke her arm one day when she fell down in the kitchen. From that point forward I have moved in with her. They felt that this was an awful choice. I do adore my folks beyond a reasonable doubt, yet I felt that it was the best thing at that point. As of this day I don't lament the choices that I have made concerning investing energy with my grandma. I love and regard my folks, still yet wish that they would not place me in the places that they do. Since I started going to school, my folks have been somewhat more sensible about the whole circumstance. This doesn't imply that they don't in any case give me trouble. I simply trust that when I get done with school they will see how I feel, and not stress me over as much as they do.
Saturday, August 22, 2020
Presentation Ã Ã Ã Ã Ã Compensating the undertakings of monetary proficiency with the requests of sociopolitical rights is a consistent wellspring of strain in Canada and the United States the same. In no other component is this pressure more evident than in the gathering of complex markets we call the medicinal services framework. Ã Ã Ã Ã Ã Canadians have been lucky enough to get a widespread social insurance framework for about forty years. This is a solitary payer framework subsidized by the administrations, both commonplace and government, however at what costs? Is medicinal services similar to some other item, or is it the benefit of each resident? Medicinal services has components of regular financial conduct, be that as it may, there are likewise sure social qualities related with it. It is this battle of characterizing what medicinal services is that causes such nervousness among financial analysts. The Canadian social insurance framework is gradually devastating the economy, and changes must be contrived to save the pride of Canada; our medicinal services framework itself. Ã Ã Ã Ã Ã The pluralistic medicinal services plan of the United States, too, has genuine financial ramifications, and American strategy creators are looking toward the model of the Canadian framework for answers. Both the United States and Canada must change medicinal services approach, however to what degree? Clearly these inquiries can't really yield clear, compact answers, anyway they will give understanding into examining the current and proposed frameworks of human services. Ã Ã Ã Ã Ã Certainly if Canada is to keep up an elevated expectation of care it must embrace a monetarily productive, income creating framework. In addition the United States must receive the single-payer arrangement of Canada while as yet holding a solid income base. This paper will examine the qualities and weaknesses of the Canadian medicinal services framework, and how human services is a sociopolitical conundrum. Moreover, how the single-payer framework is the main reasonable reaction to the developing insufficiencies inside the American financial status. CANADIAN HEALTH CARE STRUCTURE Ã Ã Ã Ã Ã Serving as a general foundation in its evaluation, it is important to diagram the history and the encompassing elements of the Canada medicinal services that is so looked for after by the United States. The Canadian medical coverage program, called Medicare, is regulated by common ... ... furthermore, this strain is common in the human services framework. An essential financial concern is whether medicinal services resembles some other product. The human services industry can be broke down with monetary edges of reference: riches, hazard avoidance, productive exchanges, and utility. In any case, there are sure representative components of social insurance that can't be handily estimated. Societies have essential convictions that envelop the valuation of life and wellbeing. Remembering this, it would just appear to be practical that there is a type of right to human services. Ã Ã Ã Ã Ã Nowhere in the American Constitution is it expressed that an individual has the option to some essential arrangement of social insurance administrations, notwithstanding, there are sure indistinct obligations the legislature has. It tends to be contended that the Declaration of Independence bolsters the appropriate for every single resident to have the fundamental consideration expected to support life to practice oneÃ¢â¬â¢s freedom and to permit the quest for bliss. It has been contended that there is a custom-based law option to rise to administrations, a privilege of equivalent access to essential administrations, for example, drinking water. Besides this privilege stretches out to all residents and is past the reac
Tuesday, August 18, 2020
Dont Forget About Your College Essay This Summer Dont Forget About Your College Essay This Summer: CEAs Weekly Link Roundup Dont Forget About Your College Essay This Summer: CEAs Weekly Link Roundup As the school year starts to wind down, we can lay back, relax, and start thinking about our impending college search and application process. Nothing stressful about that, right? With senior year just around the corner, college is probably one of the only things on your mind. The summer is a great time to begin your college search and especially start writing your college essay. So, in between binging The Unbreakable Kimmy Schmidt and patiently (or maybe not so patiently) awaiting the release of Orange is the New Black, take a breather and inhale some of the finest college admissions tips and tricks from around the internet. Then maybe you can go back to sitting by the pool while you work on writing your personal statement (obviously). The Huffington Post just released a pretty sweet article compiling the prompts from the Common App, Coalition App, UC app, and the Universal App. Check it out all in this one convenient location and get to writing! Even though this is your break, itâs important to focus and remember that you need to prepare for the long months ahead that will hopefully get you into the college of your dreams. Check out this Money Magazine article written by our founder, Stacey Brook, about the seven things you should be doing this summer to land that spot at your top college. As those supplements start to be released (just adding to the constant stress), we turn again to our founder, Stacey Brook, featured in this Business Insider article with some tricks to nailing the âwhyâ essay! After reading through these links, hopefully youre ready to sit down and get to writing! Here are some tips on how to write your best college essay from a UC reviewer! Want essay help on demand? Check out our video series! Read our guide to the 2015-16 Common App Essay. Read more about The College Essay Advisors Process. About Rebecca SemenetzView all posts by Rebecca Semenetz »
Sunday, May 24, 2020
Loss of Identity in Invisible Man nbsp; nbsp; nbsp; No matter how hard the Invisible Man tries, he can never break from the mold of black society. This mold is crafted and held together by white society during the novel. The stereotypes and expectations of a racist society compel blacks to behave only in certain ways, never allowing them to act according to their own will. Even the actions of black activists seeking equality are manipulated as if they are marionettes on strings. Throughout the novel the Invisible Man encounters this phenomenon and although he strives to achieve his own identity in society, his determination is that it is impossible. nbsp; In the beginning of the novel, the Invisible Man isÃ¢â¬ ¦show more contentÃ¢â¬ ¦The marionette metaphor is therefore exemplified in a physical sense. However the Invisible Man observes others in the book that manifest this metaphor in a psychological sense. nbsp; The concept of blindness is a reoccurring theme in the book that serves to control the blacks. Reverend Barbees sermon is the first encounter involving symbolic blindness. The sermon reinforces the values of the school, which give the impression that blacks have the opportunity to gain true equality if they work hard enough. Barbee tells the story of the founder of the school. Barbee regards the Founder as a god of sorts, whose ideology should be trusted completely, like a religion. The sermon declares that the Founders ideology and life represent a universal example that should be followed. Interestingly enough, Barbee is physically blind and therefore displays how this ideology is followed blindly. This serves to pigeon hole the efforts of the students at the college, keeping them in control, further emulating this marionette metaphor. Although at this point in the book the Invisible Man does not yet realize it, this is his first encounter with this metaphor in a psycho logical sense. nbsp; Later on in the novel, the Invisible Man joins the Brotherhood, and the theme ofShow MoreRelatedThe Rise And Fall Of The American Dream1643 Words Ã |Ã 7 Pagescircumstances of birth. Both The Great Gatsby, by F. Scott Fitzgerald, and Invisible Man, by Ralph Ellison, tell the story of a man and his experiences as he embarks on his pursuit of the American Dream. However, as the novels progress, one is able to see the various ways in which society deeply affects both protagonistsÃ¢â¬â¢ overall understanding and pursuit of what they consider to be the American Dream. Both Gatsby and the invisible man willingly enter a societal group in the hope of using its members toRead MoreInvisible Man By Ralph Ellison1586 Words Ã |Ã 7 PagesThe Invisible Man spends the whole book, Invisible Man by Ralph Ellison, trying to come to terms with his identity, throughout the book he continues to learn and discover who he is. Ellison uses Invisible ManÃ¢â¬â¢s (IMÃ¢â¬â¢s) briefcase as a symbol of oppression throughout the novel, while he uses the briefcase to contrast IMÃ¢â¬â¢s sense of self-empowerment and his actuality of being used and controlled. Right after the invisible manÃ¢â¬â¢s story starts, he receives a briefcase after he is forced to participateRead MoreGender And Its Effects On Society1558 Words Ã |Ã 7 Pagestruth is no one has any control of their identity because society chooses who and what people are, Society separates the rich from the poor, the messiahs from the outcasts and strong from the frail. Regardless of background, society subjects the individual to partake in stereotypes, assimilate its culture, and isolate the few who attempt to resist. History, as told through literature, exemplifies the struggles of individuals forced to accept the identities society gave them. Factors like race, genderRead MoreImprovisation Of The Invisible Man1392 Words Ã |Ã 6 Pagesand Composition III February 15, 2017 Improvisational Music In Invisible Man Ã¢â¬Å"My only sin is in my skin, What did I do to be so black and blue?Ã¢â¬ The protagonist, the invisible man, is stoned from marijuana as he listened to Armstrong s rendition of What Did I Do to Be So Black and Blue and determined that invisibility gives one a slightly different sense of time, you re never quite on the beat. (Prologue.)Ã¢â¬ The invisible man respected Armstrong for making something beautiful out of invisibilityRead MoreThe Role Of Identity In Ralph Ellisons Invisible Man1304 Words Ã |Ã 6 Pages Though many characterize their identity with othersÃ¢â¬â¢ perception of themselves, sincere identity is rather an internal set of beliefs and values that shape a personÃ¢â¬â¢s behavior--inside out, not outside in. In the modern world of technology, identity increasingly has become the image of someone created online, put on display for the internet. The era of interconnectivity, technological social interactions, and instant feedback develops an insecure, outward-looking society that forms their socialRead MoreSearching for His Identity in Novel, The Invisible Man by Ralph Waldo Ellison1072 Words Ã |Ã 4 PagesÃ¢â¬Å"Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society in which he lives.Ã¢â¬ (B. R. Ambedkar). Ralph Waldo Ellison was born on March 1, 1914, in Oklahoma City, Oklahoma, and named after journalist and poet Ralph Waldo Emerson. In his the novel, Invisible Man, the main character carries around a briefcase throughout the entire story. All of the possessions that he carries in that briefcase are reminders that he kept from experiences. IfRead MoreDehumanization And Isolation Of Louie Zamperini1329 Words Ã |Ã 6 Pagesand visible or quiet and remote. It affects the individual and entire societies, the soldiers, and the civilians. Both U.S. prisoners of war in Japan and Japanese-Americans citizens in the Unites States during WWII undergo efforts to make them Ã¢â¬Å"invisible.Ã¢â¬ Laura HillenbrandÃ¢â¬â¢s Unbroken hero, Louie Zamperini , like so many other POWÃ¢â¬â¢s, is imprisoned, beaten, and denied basic human rights in POW camps throughout Japan. MinÃ © Okubo, a US citizen by birth, is removed from society and interned in a Ã¢â¬Å"protectiveRead MoreInvisible Man By Ralph Ellison909 Words Ã |Ã 4 PagesInvisible Man by Ralph Ellison is a novel which embodies the universal theme of self-discovery, of the search to figure out who one truly is in life which we all are embarked upon. Throughout the text, the narrator is constantly wondering about who he really is, and evaluating the different identities which he assumes for himself. He progresses from being a hopeful student with a bright future to being just another poor black laborer in New Your City to being a fairly well off spokesperson for aRead MoreDepression In Mrs. Dalloway, By Virginia Woolf1539 Words Ã |Ã 7 PagesIn Ã¢â¬Å"Mrs. Dalloway,Ã¢â¬ Virginia Woolf highlights different experiences of everyday suffering after World War I. Septimus Smith, a veteran of World War I, loses his identity during his tour. Clarissa Dalloway and Lucrezia Warren Smith are both suffering as a result of societyÃ¢â¬â¢s expectations; they both lose their individuality and succumb to their husbands. Many people did not know how to cope with the change of perspective after the war; some people tried different forms of treatment, while others choseRead MoreMetaphor, Metonymy and Vioce895 Words Ã |Ã 4 Pagesmetaphoric meaning of this transformation which was defined as the substitution based on the resemblance or analogy and then she goes on to the metonymic meaning which she defines as the basis of a relation or association other than that similarity. Paul De Man, a deconstructionist literary critic and theorist, provides a brief summary stating the preference for the metaphor over metonymy by aligning analogy with necessity and contiguity with chance. According to him, Ã¢â¬Å"Ã¢â¬â¢the element of truthÃ¢â¬â¢ is the product
Wednesday, May 13, 2020
What was once a mysterious invention created by Dean Kamen Ã¢â¬â which had everyone speculating as to what it was Ã¢â¬âÃ is now known as the Segway Human Transporter, the first self-balancing, electric-powered transportation machine. The Segway Human Transporter is a personal transport device that uses five gyroscopes and a built-in computer to remain upright. The Unveiling The Segway Human Transporter was unveiled to the public on Dec. 3, 2001, in Bryant Park in New York City on the ABC News morning program Good Morning America. The first Segway Human Transporter used no brakes and did a nifty 12 mph. The speed and direction (including stopping) were controlled by the rider shifting weight and a manual turning mechanism on one of the handlebars. The initial public demonstrations showed that the Segway could travel smoothly across pavement, gravel, grass and small obstacles. Dynamic Stabilization Dean Kamens team developed a breakthrough technology the company termed Dynamic Stabilization, which is the essence of the Segway. Dynamic Stabilization enables Segway self-balancing emulation to work seamlessly with the bodys movements. Gyroscopes and tilt sensors in the Segway HT monitor a users center of gravity about 100 times a second. When a person leans slightly forward, the Segway HT moves forward. When leaning back, the Segway moves back. One battery charge (at a cost of 10 cents) lasts 15 miles, and the 65-pound Segway HT can run over your toes without causing you harm. The U.S. Postal Service, the National Park Service and the city of Atlanta field tested the invention. The consumer was able to buy the Segway in the year 2003 at an initial cost of $3,000. Segway produced three distinct initial models: the i-series, the e-series, and the p-series. However, in 2006 Segway discontinued all previous models and announced its second-generation designs. The i2 and x2 also allowed users to steer by leaning the handlebars to the right or left, which matched users leaning forward and backward to accelerate and decelerate.Ã Dean Kamen and Ginger The following article was written in 2000 when the Segway Human Transporter was a mysterious invention known only by its codename, Ginger. A book proposal has heightened the intrigue about a secret invention touted as being bigger than the Internet or the PC, and Dean Kamen is the inventor. The article states that Ginger is not a medical device, even though Kamen has created many medical innovations. Ginger is supposed to be a fun invention that comes in two models, Metro and Pro, will cost about $,2000 and be an easy sell. Ginger will also revolutionize city planning, create an upheaval in several existing industries and may be an environmentally friendly product. The world has a new buzz. Dean Kamen, a renownedÃ inventor, and visionary who holds more than 100 US patents has invented a breakthrough device,Ã code-namedÃ Ginger. My best guess, after lookingÃ overÃ the patents Dean Kamen now holds and after reading about theÃ inventor,Ã is that Ginger is a transportation device that flies and requires no gasoline. My impression of Mr. Kamen is that he is an inventor in the best sense of the word Ã¢â¬â his inventions improve lives and the man cares about the future welfare of the world. Whatever Ginger really is, my intuition tells me that Ginger will make the impact that all the hype claims it will.
Wednesday, May 6, 2020
REVIEW OF MOVIE: MY FAIR LADY It has been theorized that the ability to communicate through language made the human species possible and in the same way, each individual becomes humanized as he/she enters into verbal communication with those around (Simmons-McDonald). If this statement is accepted as true, then it follows that the continued development of the human species depends on each individual being able to participate effectively in the process of communication. Was this the message of the movie Ã¢â¬Å"My Fair LadyÃ¢â¬ ? Mr. We will write a custom essay sample on Review of Movie : My Fair Lady or any similar topic only for you Order Now Higgins certainly believed that a personÃ¢â¬â¢s accent and tone of voice determine his/her prospects in society and that Ã¢â¬Ëverbal class distinction could be extinct if the English taught their children how to speak. Ã¢â¬â¢ The process of effective communication has been broadly defined as the successful exchange of information through a series of stages consisting of Sender, Encoding, Channel, Decoding, Receiver, and Feedback in a particular Context. The goal of effective communication is getting the message across without misunderstanding and confusion. Effort should therefore be directed at reducing the frequency of problems at each stage of this process with clear, accurate, well- planned communications. This paper will focus on the use of communication codes to exclude or include individuals in social contexts in the movie Ã¢â¬Å"My Fair LadyÃ¢â¬ . Encoding is the process of transferring the information being communicated into a form that can be sent and correctly decoded at the other end. So, in a sense all language and writing systems are codes. The ability to encode effectively is vital to successful communication. It requires the sender to convey information clearly and simply, as well as having such in-depth knowledge of the audience that he/she can anticipate and eliminate any sources of confusion that may arise. These include cultural issues, mistaken assumptions, missing information. The sender should consider the following: Ã¢â¬ ¢ Choice of words or language used in encoding the message Ã¢â¬ ¢ Different interpretations given to the same words by different persons Effect of past experiences on current perceptions Ã¢â¬ ¢ Misreading of body language, tone and other non-verbal forms of communication Ã¢â¬ ¢ Noisy transmission resulting in distorted or inconsistent messages Ã¢â¬ ¢ Personal biases Ã¢â¬ ¢ Interpersonal relationships Ã¢â¬ ¢ Cultural differences Successful decoding is also a skill. It involves taking time to read or to listen actively to the message, as well as having sufficient knowledge to understand i t. Contexts are determined by questions like Whom, What and Where. They can be intra-personal, inter-personal, small groups, large organizations as well as mass communication like movies. If, according to Walt Disney, Ã¢â¬Ëmovies can and do have tremendous influence in shaping young lives Ã¢â¬ ¦ towards the ideals and the objectives of normal adulthoodÃ¢â¬â¢, then the movie Ã¢â¬ËMy Fair LadyÃ¢â¬â¢ may have been conceptualized to help English youths master the use of their own language. The overall message of the movie was encapsulated by the challenge undertaken by Mr. Higgins to teach young Eliza Doolittle to speak proper English (like a duchess). The movie highlighted the differences in the way people encode their messages and the positive or negative responses that can be directly attributed to the manner in which the message was initially encoded. An expert in effective encoding was Mr. Alfie Doolittle, ElizaÃ¢â¬â¢s father, who was a direct contrast to Mr. Higgins, whose crude and impersonal manner was almost guaranteed a negative response. Mr. DoolittleÃ¢â¬â¢s philosophy was to enjoy life doing as little as possible and finding ways to benefit from the hard work of others, Ã¢â¬Ëwith a little bit of luckÃ¢â¬â¢. The customary response of Ã¢â¬Ënot a brass farthingÃ¢â¬â¢ did not deter him from trying again and again to find someone to support his drinking habit. When all else failed, he had his daughter on whom he could fall back. His rationale was that he had given her life and the opportunity to roam the whole city selling flowers, so he was entitled to some of her earnings occasionally. His expertise was demonstrated in the inter-personal exchange when he visited Mr. Higgins to inquire about the welfare of his daughter. His real intention, though, was to get some money from Mr. Higgins. He was such an expert in effective encoding that he succeeded, not just in stopping Mr. Higgins from calling the Police, but in getting Mr. Higgins to offer ten pounds instead of the five that he wanted. . Mr. Doolittle had no bias against the rich. He accepted the difference in status between himself, a poor dustman and Mr. Higgins, a professor. He was not intimidated by Mr. HigginsÃ¢â¬â¢ obviously superior status. Accustomed to living by his wits, he saw before him a man, of a different status, yes, but still a man. He acknowledged that he was one of the Ã¢â¬Ëundeserving poorÃ¢â¬â¢ and was content with his lot. He rationalized why he could not afford to live by middle class morals; his needs were too much. Nevertheless, he was not going to allow Mr. Higgins Ã¢â¬Ëto take advantage of his nature. Ã¢â¬â¢ He appealed to what they had in common- their masculinity and their ability to reason. His tone of voice, gestures, body language and facial expression helped to ensure proper decoding of his message. In the end, he was able to impress Mr. Higgins with his natural gift of rhetoric e. g. Ã¢â¬ËIÃ¢â¬â¢m willing to tell you, IÃ¢â¬â¢m wanting to tell you, IÃ¢â¬â¢m waiting to tell you. Ã¢â¬â¢ After explaining why he wanted money for his daughter, Mr. Higgins opinion of him changed from being a blackmailer to a philosophical genius. He later recommended him to lecture on morals as Ã¢â¬Ëan original moralistÃ¢â¬â¢. On the other hand, Mr. HigginsÃ¢â¬â¢ manner of speaking or way of encoding his message was so crude that he couldnÃ¢â¬â¢t help but get a negative response. For example, when Eliza visited his home to request lessons, he was most insulting. He referred to her as piece of baggage, deliciously low-class, horribly dirty and a draggle-tail gutter snipe. Mr. HigginsÃ¢â¬â¢s harsh: Ã¢â¬ËSit down! Ã¢â¬â¢ was a great contrast to Mr. PickeringÃ¢â¬â¢s: Ã¢â¬ËwhatÃ¢â¬â¢s your name, dear; would you sit down, Ms. Doolittle? Ã¢â¬â¢ Mr. Pickering succeeded in doing what Mr. Higgins could not do. He got Eliza to sit. Mr. HigginsÃ¢â¬â¢ speech reflected his feelings of superiority and personal bias against people who could not speak Ã¢â¬ËproperÃ¢â¬â¢ English. He obviously believed that Standard English i. e. the English of Shakespeare, Milton and the Bible was the only proper form of the language. Mr. Higgins also expressed some bias against women for whom he apparently had little respect (at least as a wife). He saw Eliza as Ã¢â¬ËSomethingÃ¢â¬â¢, not as Ã¢â¬ËSomeoneÃ¢â¬â¢ with feelings. The intervention of Mr. PickeringÃ¢â¬â¢s Ã¢â¬Ëwhat do you want, my dear? Ã¢â¬â¢, again got a positive response from Eliza. She wanted to learn to speak more genteel, in order to work as a lady in a flower shop. ElizaÃ¢â¬â¢s ignorance and immaturity were also barriers to proper decoding. Mr. HigginsÃ¢â¬â¢ extrapolation of her offer of a shilling a lesson to 60 or 70 pounds from a millionaire, was interpreted as a request for 60 or 70 pounds. Since she knew that she could not afford to pay this huge sum, she became very upset. The use of figurative language was lost on Eliza when Mr. Higgins said that the streets would be full of dead bodies of men fighting to marry her. She thought that he was a mad man and wanted nothing to do with him. These barriers, created both by Mr. Higgins and Eliza, blocked the communication process between them so much, that by the time he was willing to accept the Ã¢â¬ËirresistibleÃ¢â¬â¢ challenge, Eliza had made up her mind to leave. His blatant attempt at manipulation forced the intervention of Mrs. Pearce and Mr. Pickering. The terms of their association were clarified to the satisfaction of Mrs. Pearce and later perhaps to Eliza, who still screamed that if she did not like it, she would leave. It has been noted that the most efficient communication takes into account the social and intellectual features of both the speaker and the hearer (Simmons-Mc Donald). Mr. Doolittle certainly did that. He clearly understood himself, his audience (Mr. Higgins) and the social context (the class structure) in which he communicated his message. This made his method of communicating very effective. He also gave recognition to the premise that all communication involves a relationship, conscious or unconscious, between the speaker and the listener. He recognized the differences between Mr. Higgins and himself but appealed to the qualities they had in common. A relationship was established, helping to ensure the successful decoding of his message. In contrast, Mr. Higgins made no attempt to build any relationship with his audience (Eliza). He was arrogant and downright rude. He believed that people could change their class by learning to speak Ã¢â¬ËproperÃ¢â¬â¢ English. His message was good, but his coding was atrocious. This was principally, because he was very impersonal and totally ignored the feelings of his audience. In my opinion, these two examples demonstrate the positive and negative use of communication codes. Word Count: 1500 How to cite Review of Movie : My Fair Lady, Papers
Tuesday, May 5, 2020
Question: Conduct a literature review and develop an IMC Campaign for a New Zealand owned Company's Product or Service. Answer: Introduction The company chosen for this assignment is Only Organic which has its specialization in baby food. This company has been in the New Zealand market since 2003 with their main goal to feed their nations babies with the purest foods. In their very initial stage they started by producing simple recipes with organic ingredients without including any kind of artificial addictives, preservatives, salt and sugar. Only Organic is among the best organic baby food brands in New Zealand making the job of the mothers easier because they are getting tasty, almost like home cooked food made with the best ingredients. Literature Review The promotional mix mainly involves advertising, public relations, sales promotion, digital marketing and personal selling which are also the elements, which are involved in the Integrated Communication Mix (IMC). Therefore, when any company is thinking about their communication process for their customers, the first step they need to take is to define their promotional objectives. In an article by Familmaleki, Aghighi and Hamidi (2015), their main purpose is to explore the effects of sales promotion on the decision making process of the consumers. Shultz et al., said that sales promotion mainly operates on a direct behavioral basis rather than having an impact on their awareness or attitude. This article further states that the main aim of sales promotion is to attract new consumers, continue with existing consumers who are observed switching brands along with giving benefits to those customers who are about to use challenging products. In another article by Sinkovics, Pezderka and Haghirian (2012), they have mainly discussed about the investigation they have made on the factors that influence the perception of advertising mainly through mobile phones in different culture. However, the result has come up with that, infotainment and credibility is the important factors for predicting the values of advertising. Thaichon Quach (2016), mainly investigated the marketing communication to shifting cost, commitment, satisfaction as well as changing intention among those customers with mobile telecommunication. The research on this topic has came up with the result that customers will be satisfied if the supplier can fulfill its promises as well as meet the expectations of the customer. This article further states that sales promotion, which is one of the main elements of IMC, is in a direct relationship with shifting costs which in return has an impact on the level of commitment that can be increase high consumer satisfact ion. Target market Target market is breaking a market into parts and then followed by which the marketing efforts are concentrated on one or more than one important segments that consists of those consumers who needs as well as desires complements the product or the service offered. However, for the company only organic their target market comprises of the following variables- Demographic segmentation- This is the most necessary criteria for identifying the target market of only organic customers. Keeping this in mind only organic mainly attracts female customers of age between 20-30years of age, mainly those women who have already given birth to children as this company sells baby food (Paul Rana, 2012). Geographic segmentation- Based on the geographical segmentation the target market is done on the notion that a group of consumer from a particular are have certain special need for the products and services offered. Only Organic which is in New Zealand is quite aware that the people there are very much health conscious and thus, would definitely like their baby to have nutritious, tasty foods with no pesticides, no added colors or salts when they are just starting to have solid foods. Psychographic segmentation- This element of target market is mainly based on the socio-economic class, personality and lifestyle preferences of the customers. Therefore, the product of only organic is mainly for middle class as well as upper middle class people who have a busy lifestyle. Working mothers who are having children is targeted more (Gad Mohsen Dacko, 2013). Brand positioning The main competitors of Only Organic in New Zealand are as follows- Green Monkey Organic Baby Food Little Angels baby food Based on the competitors Only Organic has the best positing strategy would be to have high quality products with lower prices. Price has and always will be a notable indicator of quality thus, for Only Organic it would be a smart move if they can make their price affordable to all without compromising with their product quality (Solomon, 2014). Philip Kotler designed the Price quality matrix, which mainly shows a cross section between the two matrices based, on which the name is given. As determined by the positioning of the products of Only Organic as relative to the competition their retailers can use price as well as quality of each of their product so that they can identify their position in the market. This will further help to incorporate that in their decision making process when it comes to improve their pricing strategy. Based on the model of Kotlers nine-variable model the best possibility for Only Organ is the superb value (low price/high quality). According to this variab le, it is one of the best-case scenarios for the consumers as they will be getting best quality products in low prices and on the other hand, it can be a tricky step for the organization to attract customers. Therefore, positioning strategy is important for the marketers to communicate best their products with their targeted customers. Conclusion To conclude this report, it can be said that only organic which started its journey since 2003, has been very popular for their specialization in producing baby food. However, initially they started making simple recipes with organic ingredients without including any kind of artificial addictives, preservatives, salt and sugar and thus, making easier for the mothers to feed their babies healthy and tasty home like food. Moreover, they are mainly targeting mothers of age 20-30years who are ranging from middle to upper class and has a busy lifestyle. Lastly, the positioning strategy that can be chosen for this company can be the high quality and low pricing strategy where the customers will get products at affordable prices without the company compromising in their quality. References Familmaleki, M., Aghighi, A., Hamidi, K. (2015).Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior.Advanced Social Humanities and Management,2(2), 41-51. Gad Mohsen, M., Dacko, S. (2013). An extension of the benefit segmentation base for the consumption of organic foods: A time perspective.Journal of Marketing Management,29(15-16), 1701-1728. Paul, J., Rana, J. (2012). Consumer behavior and purchase intention for organic food.Journal of consumer Marketing,29(6), 412-422. Sinkovics, R. R., Pezderka, N., Haghirian, P. (2012).Determinants of consumer perceptions toward mobile advertisinga comparison between Japan and Austria.Journal of Interactive Marketing,26(1), 21-32. Solomon, M. R. 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